About us

Hi, I'm Suraj Tikhatri the founder and CEO of DINA DAZZEL The story stared back in 2021 when I gifted my younger sister a beautiful set of jewelry on her birthday. It was elegant, premium-looking, and came in a luxurious box. She loved it so much that she wore it every day—her necklace, ring, earrings, and bracelet became a part of her.

But after a few months, the jewelry started to lose its shine. The once-glistening pieces began to fade, but my sister refused to take them off. One day, when her friends visited, one of them jokingly pointed out the discoloration, suggesting she should stop wearing it. My sister, with a warm smile, simply said, "I can't remove it. My brother gave it to me."

That moment hit me hard. Jewelry isn’t just an accessory—it holds emotions, memories, and love. I realized that something so meaningful should last, just like the bond between loved ones. That day, I made a promise: I would create a jewelry brand that didn’t just look luxurious but also stood the test of time—without breaking the bank.

Despite people telling me that a jewelry business is meant to be led by women, I never let those words define me. Instead of listening to doubts, I focused on delivering real value to my customers. We never relied on heavy marketing or flashy advertisements—our customers became our voice, bringing more customers through their trust and love. That’s the real secret behind our success.

And so, DINA DAZZEL was born—a brand that offers high-quality, anti-tarnish jewelry at affordable prices. Our pieces are designed to be worn every day, without the fear of fading, just like the love and memories they represent.

This isn’t just jewelry. This is a promise that lasts. ✨